Joanne Ma


Joanne Ma (she/her) is a researcher and designer based in the San Francisco Bay Area currently working on ensuring that Google’s products are joyful and inclusive for all.

Previously, she was a mixed methods researcher at Niantic (the creators of Pokémon GO), where she worked on emerging technologies and Trust and Safety.  

Resume          Linkedin



2024 – present
Responsible Innovation, GenAI Safety & Fairness 
Google (Contract) 

2023 –  2024 
Trust and Safety Mixed Methods UX Researcher

User Researcher
Square (Block Inc)  

Graduate Student Researcher
International Computer Science Institute, Blues Laboratory for Usable and Experimental Security (BLUES)

Lead UX Researcher
World Resources Institute, TerraMatch 

Visiting Researcher
Carnegie Mellon University Co-Augmentation, Learning, and AI Lab

Research Fellow
The Center for Technology, Society & Policy

Undergraduate Researcher
UC Berkeley Center for Long-term Cybersecurity 

Design Researcher
Stanford Earth, Energy, and Environmental Sciences

Other Work

Cybersecurity Consultant
Citizen Clinic

Glass Room Ingenius 
Mozilla x Tactical Tech

Civic Engagement Manager & Public Policy Associate
Asian Law Alliance


Fall 2022
Guest Lecturer / Fung Fellowship
Beyond Human Centered Design / Rapid Prototyping 

Spring 2022, Fall 2021
Head Graduate Student Instructor
DESINV 200 Design Frameworks

Fall 2020
Graduate Student Instructor
MS 112 Media Theories and Processes        


Spring 2024

Final Project Guest Critic / Stanford University
Trust and Safety Engineering

Winter 2023

TrustCon 2024 Program Commitee

Spring 2023

Final Project Guest Critic / Stanford University
Trust and Safety Engineering

Spring 2023
Alumni Critic / UC Berkeley MIMS x MDes
Portfolio Review Night 

Professional Memberships

Integrity Institute 

Trust and Safety Professional Association (TSPA)


Master of Information Management and Systems
UC Berkeley School of InformationCapstone: Sense-making for Algorithmic Content Harms

Bachelor of Arts in Interdisciplinary Studies
UC Berkeley
Focus – Human Computer Interaction and Public Interest Cybersecurity Thesis: The Diasporic Subaltern Counterpublic – How subtle asian traits Users Remediate COVID-19 Misinformation


Keming Gao*, Joanne Ma*, Julia Wang*, and Clarissa Wu*. 2022. “How much connection did you get?” Drinking Journaling Data through Hot Cocoa. In Extended Abstracts of the 2022 CHI Conference on Human Factors in Computing Systems (CHI EA '22). Association for Computing Machinery, New York, NY, USA, Article 409, 1–6.      

Alisa Frik, Juliann Kim, Joshua Rafael Sanchez, and Joanne Ma. 2022. Users’ Expectations About and Use of Smartphone Privacy and Security Settings. In Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems (CHI '22). Association for Computing Machinery, New York, NY, USA, Article 407, 1–24.      

Nikita Samarin, Aparna Krishnan, Moses Namara, Joanne Ma, and Elissa M. Redmiles. 2021. Examining the Landscape of Digital Safety and Privacy Assistance for Black Communities. Workshop in Inclusive Privacy and Security, USENIX Symposium on Usable Privacy and Security (SOUPS) 2021.

Emnet Almedom, Nandita Sampath, and Joanne Ma. (2020). Child Welfare: The Disparate Impact of Family Surveillance in Risk Assessment Technologies. Berkeley Public Policy Journal Fall 2020.

*denotes equal first-author contribution

Select Awards & Fellowships  

2022 Curtis B Smith Cybersecurity Fellowship

2022 Conference Travel Grant, ACM CHI 22 

2021 UC Berkeley Center for Long-term Cybersecurity Research Fellow Grantee

2021 Center for Technology, Society & Policy Fellowship

2021 GREPSEC V Scholar

2021 USENIX Diversity Grant

2020 RSAC Security Scholar

2018 UC Berkeley Estha M. Rodkey Scholarship

2016 Apple WWDC16 Scholar

2015 NCWIT Aspirations in Computing Award